Website Design
Lesson Index

Instructions

Introduction

Layout & Design

Color

Type

 

 

 

 

 

© 2007 Michelle Pratt

Layout & Design

Characteristics of successful layout and design.

Audio Script:

For any website to be successful, design and content need to work hand-in-hand. Both elements need to be strong for a site to be effective. Great content doesn't make up for poor design and vice-versa. Here are some things to keep in mind for a successful layout and design:

  1. Simple navigation for ease of finding information on the site.
  2. Evoke emotion to connect with the visitor. This can be done with photographs or other graphics.
  3. Appropriate theme for the image you want to project and the image your audience identifies with. For example, if your audience sees you as a family-owned business, then tell them about it.
  4. Layout and design is transparent and not overpowering so the visitor can concentrate on the contents of the site.
  5. Layout and design is consistent on every page of the website. This can be done by using the same colors, navigation, fonts and layout on each page.

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