Audio Script:
There are 4 basic font categories:
- Serif—for example: Times New Roman or Palatino.
- Sans serif—Arial and Helvetica are examples of san serif font.
- Script—fonts like Brush Script and Chancery
- Novelty—Club Mix and Gonzo are good examples of the uniqueness of novelty fonts.
Each font conveys a different mood and emotion. Some are fun, while others are serious, classic or elegant. Choose a font that best matches the emotion of your organization and site. You should use no more than 2 to 3 fonts in your website. When matching fonts, choose from different categories for the most contrast. For example, if you are using a sans serif font for your body copy, then choose a font from the script category.
As a rule of thumb, sans serif fonts are easier to read on a monitor than the other font categories. This is because sans serif fonts don't have small serifs on the ends of their letters and they also don't usually have thick and thin lines which tend to disappear when viewing it on a monitor. Sans serif fonts are usually blocky and consistent which makes them ideal for websites. There have also been fonts that have been specifically designed for use on the web like Verdana and Minion.
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