Table of Contents

Glossary of Terms

Objectives

Logo Consistency

The Primex Logo

Logo Alternatives

Color Standards

Type Standards

Stationery Overview

PowerPoint Template

Using the CD-ROM

Summary

Help Screen

Color Standards

 
4-color logo — spot color or process color.
1-color logo — spot color or black & white.

Tagline always the same color as “Primex.”
Boxes — 3 colors(spot or process) or 1-spot color. or
In a 1-color logo, the “3” in the corner box should be reversed out in white.
© Copyright 2004 Michelle Pratt Design