Table of Contents

Glossary of Terms

Objectives

Logo Consistency

The Primex Logo

Logo Alternatives

Color Standards

Type Standards

Stationery Overview

PowerPoint Template

Using the CD-ROM

Summary

Help Screen

Glossary of Terms

Before we begin this lesson, there are a few key terms that you need to become familiar with:

Spot Color = printing the logo in a minimum of 1 color but a maximum of 4 colors using the Pantone Matching System (PMS).

Process Color = printing the logo in full color using a mixture of CMYK colors (cyan, magenta, yellow and black).

Stationery = letterhead, envelopes and notecards that have the Primex3 logo printed on them.

© Copyright 2004 Michelle Pratt Design