Table of Contents

Glossary of Terms

Objectives

Logo Consistency

The Primex Logo

Logo Alternatives

Color Standards

Type Standards

Stationery Overview

PowerPoint Template

Using the CD-ROM

Summary

Help Screen

Type Standards

• Use URW Grotesk when the logo is the main focal point.

• Never use a display or script font with the logo.

• Most serif fonts (like Times New Roman) work well with the logo when there is a lot of text.