Client: American Academy of Certified Public Managers®
Project: eNewsletter

Services: Design

Challenge:
Redesign the Academy's print newsletter to allow the "teaser page" to be delivered electronically via e-mail and the rest of the newsletter to be posted on their website. The format also had to be flexible enough so it could be translated back to print for those who don't have internet access.

Outcome:
Increased readership and direct response from the members of the Academy.